Introducing the Alert Cascade rebrand
• Simple • Reliable • Secure • Flexible • Honest • Modern
Alert Cascade’s mass notification solutions are continually evolving, and as an Agile company, we routinely deliver new and improved customer led features at least once a month. The world around us is also constantly evolving, and the way in which our customers are using Alert Cascade’s tools has certainly changed in recent years. Taking all that into account, we decided that the time was right to revist our brand identity and adopt a new style that better communicates our core values and attributes.
One of the biggest changes we’ve made is to our company colour palettes – our traditional “fire engine red” has served us well, however customers are no longer using Alert Cascade simply for traditional major incidents. That’s still a large (and very important) part of what we do, but we’re also involved in more strategic senior team incident messaging, IT alerting, and targeted staff messaging for smaller business disruptions and outages. We’re now involved much earlier in a disruption, and our tools are preventing incidents from escalating and helping organisations keep moving during a disruption, rather than being limited to handling the aftermath of a situation.
Because of that, we felt that we needed to be represented by colours that communicate the fact that we can help bring calm to potentially stressful situations. We also wanted a way to portray one of our key attributes – the simplicity of our solutions. Did you know that the eye focuses the colour green directly on the retina, making it less stressful to view that particular colour? And that blue is said to decrease respiration and lower blood pressure? And so, our new cyan colour palette was born – a perfect mixture of those calming blues and greens, representing both our ease of use and our ability to calm stressful situations by helping you share the right information, with the right people, at the right time.
We do know though that there are still times where Alert Cascade is an emergency notification service, with the emphasis being on the word “emergency” in the truest sense of the word. So, you will see that we’re still using red for interactive elements (buttons, and other calls to action), it’s still a key part of our logo, and it will always be part of our brand identity.
As you visit various pages on this website, you will see that we’ve moved to a clean, minimalist design that embodies our brand ethos – we provide solutions that give you what you actually need on a regular basis rather than cluttering up our mass notification tools with features that you will use rarely (if ever), and our new visual style really emphasises this.
We’re also known for the modular nature of our solutions; nobody wants to pay for features they don’t need yet, so all of our solutions are designed to work perfectly on their own or to play nicely together, allowing customers to effortlessly scale up their features when and if they need to. Visually, we’ve represented that with the way page elements overlap each other, and move in and out of view depending on what part of the web page you’re looking at. In our new logo, the careful way that the concentric rings arch around and under the wording, with the “d” creating an exclamation mark and the tail interlocking with the red full stop demonstrates the modular and interlocking nature of our software solutions.
We’re obviously very proud of our new brand identity, and it doesn’t just stop at our website. You’ll see these same consistent themes across every interaction you have with us, from initial contact through to delivery of your Alert Cascade service and our ongoing 24/7 support.
Those of you who are already working with us will have received various communications already about our rebrand, and we hope that this post explains a little more about the reason for the changes we’ve made. There is nothing that you need to do, other than to continue to use your services in the same way that you always have.
For those of you not yet working with us, we’d love to talk to you about how we can help – please feel free to get in touch!
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